The business of monitoring, measuring and understanding social media
January 8, 2018
Companies in social media analysis changed ownership 29 times in 2017—up from 20 in 2016, though some unusual transactions fuzzed the count. As usual, most transactions are portfolio plays, companies adding to their technology and services capabilities. Serial acquirers were...
March 22, 2016
Uncover an Audience's Affinities for Insight-Driven Campaigns, Audiense B2B Industry Spotlight: Agriculture and Food Production, Brandwatch Validating Existing Audience Segments and Identifying New Profitable Segments, People Pattern 6 New Ways to Use Social Media Analytics for FMCG Companies, Talkwalker ...
February 9, 2016
Analyzing Customer Relations in the Airline Industry, Crimson Hexagon How Consumers and Media Feel About the Flu Vaccine, MediaMiser / Treato Defining and Activating Influencers and Advocates and Data Driven Influencer Identification, People Pattern The Social Exception: Media & Entertainment,...
January 5, 2016
Engagement Client : Quel Bilan Pour les Entreprises en 2015, iAdvize 5 Steps to Personalized Marketing, People Pattern ...
March 26, 2015
People Pattern announced the launch of its Audience Insights platform, which combines social media and proprietary data sources to identify segments by demographics, interests and media behaviors. In addition to the SaaS platform, the company offers API access and integration...
March 24, 2015
Social Listening for Nonprofit Organizations, Brandwatch J.Crew vs. Anthropologie: Competitive Brand Analysis and Brand Analysis: Teach for America and Americorps, Crimson Hexagon Big Data and Customer Acquisition, People Pattern The Complete Guide to Facebook Analytics, 2nd Ed., Simply Measured How...
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